REGULATORY AND TECHNOLOGICAL CHALLENGES TO URDU JOURNALISM IN KHYBER PAKHTUNKHWA, PAKISTAN

Introduction: In the sub-continent, journalism in Urdu and other native languages began significantly later than English. Employees of East India Company European Christian Missionaries founded Indian newspaper. The people first showed interest this commerce third decade 19th century. media NWFP (Now Khyber Pakhtunkhwa), like national media, was crucial helping Muslims vent their frustrations while also fostering increased awareness cooperation around concept Muslim nationhood past playing a viral role shaping public opinion present as well.
 Objectives: recent years, social communication channels throughout world have been dramatically impacted by expanding usage digital media. Information technology is changing work Pakistan. avenues are altered owing to amazing growth devices. objective study explore experts’ opinions about past, future prospects Journalism Pakhtunkhwa. central questions research that what were, will be causes problems Pakhtunkhwa (Previously NWFP).
 Methodology & Analysis: In-depth interviews were conducted under qualitative design for data collection. Data collected from academicians journalists Convenient sampling method adopted, 10 experts i.e.,5 5 journalists. Thematic descriptive methods analysis adopted. One interviewers didn’t give us time due busy schedule. It found one reviewers critical, rest others agreed played vital development Currently, practicing commercialization instead professionalism emergence new technology. facing financial problems, policy threats, limitation advertisement, slow commercialization. Additionally, they explored currently nothing but just province. They suggest needs freedom expression, de-militarization, technology, need quality news quantity trainings facilities